Town wins AVA Digital Award

The Town of Pelham’s redesigned website drew further recognition from industry professionals, most recently in the form of a 2020 Gold AVA Digital Award.

The AVA Digital Awards is an international competition recognizing outstanding work by creative professionals involved in the concept, direction, design, and production of media which is part of the evolution of digital communication. 

In November, shortly after its official launch, the Town’s website received a MarCom Gold Award, the first recognition of its kind for the Town.

“These awards are humbling, a lot of work went into the site and continues to go into the site,” said Marc MacDonald, communications and public relations specialist. “We’ve encouraged feedback since the day we launched last September and we continuously tweak, edit, and improve our site for quick and straightforward access to information residents are looking for.”

According to AVA Digital Awards, roughly 2,500 entries were submitted for various categories.

AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communications, advertising, public relations, and freelance professionals. 

“It’s always a great feeling when industry professionals deem your work worthy of such a high standard,” said MacDonald. “That said, our site is designed for our residents, so when we receive feedback from people in Town talking about the improvements and ease of navigation, that’s what it’s all about, that’s why we undertook this challenge.”

The Town encourages feedback through an online form located at the bottom of the page at www.pelham.ca titled Website Feedback.