Town’s Life in Pelham Guide will take new form in 2021

FOR IMMEDIATE RELEASE
February 23, 2020

Pelham, ON – The Town of Pelham’s bi-annual Life in Pelham Guide — commonly known as the community guide — will be offered in 2021 as a series of special inserts in the Voice of Pelham throughout the year.

The change in presentation and distribution stems from the COVID-19 pandemic’s impact on programs, events, and key dates. With continuously changing rules and regulations, producing a guide that could result in irrelevant information within a day after being printed; this outcome does not align with the Town’s communications goals.

“The Town’s communications plan outlines a commitment to being accessible, accurate, timely, understandable, relevant, and consistent; continuing with the guide in its traditional form this year would conflict with these principles,” said Marc MacDonald, communications and public relations specialist. “Working with the Voice of Pelham allows the flexibility required to ensure the information the Town is sharing about programs, events, services, and more is as up-to-date as possible.”

Town information appearing in the newspaper will be presented as centre spread pull-outs, printed in full colour and on heavier, brighter stock than traditional newsprint. This format is designed for residents to pull out the section and keep it as a quick-reference guide until the next installment is printed.

The first Life in Pelham insert will be in the March 10, 2021, issue of the Voice of Pelham. There is no set publication date for the remaining issues; they will be included throughout the year dependent upon COVID-19 factors.

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For media inquiries, please contact:

Marc MacDonald
Communications and Public Relations Specialist
905-892-2607 x309
mmacdonald@pelham.ca

Town’s Life in Pelham Guide will take new form in 2021 (pdf)